PRIVACY POLICY

^{Effective Date: 3/26/2025}

Present Gifts, LLC (d/b/a What-A-Box) (“What-A-Box,” “we,” “us,” or “our”)

operates the Website located at https://what-a-box.com/what-a-box (the “Website”). This Privacy Policy describes how we collect, use, disclose, and protect the personal information of visitors and customers (collectively, “you” or “users”). By accessing or using our Website or related services, you agree to the terms of this Privacy Policy.

1. INFORMATION WE COLLECT

We may collect both personally identifiable information (“PII”) and non-personally identifiable information when you interact with our Website or communicate with us.

1.1 Personal Information

● Contact Details: Such as your name, shipping/billing address, email address, and phone number.

● Payment Information: If you make a purchase, we collect payment details (e.g., credit/debit card information), which may be processed securely by our payment processor. We typically do not store full card numbers on our own servers.

● Account Details: Username, password (encrypted), and other information you provide when registering an account with us.

● Communication History: Any correspondence you send us (including email messages and phone calls) may be stored to help address your inquiries or improve our services.

1.2 Non-Personal Information

● Usage Data: We may automatically collect data related to your browsing or usage patterns on the Website (e.g., IP address, browser type, device information, pages visited, time spent on pages).

● Cookies & Tracking: We may use cookies, web beacons, and similar technologies to improve functionality, tailor content, analyze trends, and track user engagement. You can control cookies through your browser settings; however, disabling certain cookies may limit your experience on our Website.

2. HOW WE USE YOUR INFORMATION

We use the information we collect for purposes including but not limited to:

1. Order Fulfillment: Processing transactions and delivering products to your specified address.

2. Customer Support: Responding to your inquiries, questions, and requests.

3. Account Management: Creating and maintaining your user account, including password resets and authentication.

4. Marketing & Communications: Sending promotional content (e.g., newsletters, special offers), service updates, or transactional emails. You may opt out of marketing communications at any time.

5. Website Improvements: Monitoring and analyzing usage trends to enhance our Website’s design, functionality, and user experience.

6. Legal Obligations: Complying with legal requirements or enforcing our Terms & Conditions.

3. HOW WE SHARE YOUR INFORMATION

We do not sell or rent your personal information. However, we may share your information with:

1. Service Providers: Third-party vendors who assist us with payment processing, order fulfillment, hosting, analytics, marketing, or other operations. These providers have access to your data only to the extent necessary to perform services on our behalf and are bound by confidentiality obligations.

2. Business Transfers: In the event of a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction.

3. Legal Compliance: If required by law or in response to valid requests by government authorities (e.g., subpoenas, court orders), or to protect our rights, property, or safety.

4. Consent: We may share your information for other purposes, provided we obtain your explicit consent.

4. THIRD-PARTY LINKS & SERVICES

Our Website may include links to external websites or services operated by third parties. We are not responsible for the privacy practices or content of these third-party sites. When you leave our Website or interact with a third-party link, any personal information you provide is governed by that party’s privacy policy. We encourage you to review their policies carefully before disclosing any personal information.

5. COOKIES & OTHER TRACKING TECHNOLOGIES

We (and certain third parties) use cookies, web beacons, and other tracking technologies on our Website. These technologies help us understand user behavior, customize content, and provide a better browsing experience.

● Types of Cookies:

○ Essential Cookies: Necessary for the site to function properly (e.g., session cookies).

○ Performance & Analytics Cookies: Collect aggregate data about how you navigate the site.

○ Functional Cookies: Remember preferences to enhance your experience (e.g., preferred language).

○ Advertising Cookies: Used by third-party advertisers to display content relevant to your interests.

You can generally accept or decline cookies through your browser settings. Note that disabling cookies may affect some functionality on the Website.

6. SMS & TEXT MESSAGING

If you opt in to receive SMS or text notifications (including abandoned cart reminders or promotional messages), we will collect and store your mobile phone number. Messaging frequency may vary. Standard message and data rates from your carrier may apply. You can opt out at any time by following the unsubscribe instructions provided in the text message or emailing us at [email protected].

7. DATA SECURITY

We implement commercially reasonable measures to safeguard your personal information from unauthorized access, alteration, or disclosure. This includes using Secure Socket Layer (SSL) protocols to encrypt payment data and employing AES-256 encryption where applicable. However, no transmission or storage of data is 100% secure, and we cannot guarantee absolute security.

8. RETENTION OF PERSONAL INFORMATION

We retain personal information only as long as necessary for the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When personal information is no longer needed, we will securely delete or anonymize it.

9. YOUR RIGHTS & CHOICES

● Opt-Out: You may choose to stop receiving marketing or promotional emails from us by clicking the “unsubscribe” link at the bottom of these emails or by contacting us directly.

● Account Preferences: You can access, update, or correct certain account information at any time by logging into your account.

● Do Not Track: Some browsers have a “Do Not Track” feature that lets you tell websites not to track your online activities. Currently, there is no universal standard for recognizing or honoring DNT signals. We do not respond to DNT browser signals at this time.

● California Residents (If Applicable): Depending on your jurisdiction, you may have additional rights under state laws such as the California Consumer Privacy Act (CCPA). If you are a California resident, please contact us at

[email protected] for specific requests regarding your personal information.

10. CHILDREN’S PRIVACY

Our Website is intended for adults and is not directed at children under 13 years of age. We do not knowingly collect personal information from anyone under 13. If you believe we have unintentionally gathered information from a child under 13, please contact us immediately, and we will take steps to delete the information as required by applicable law.

11. INTERNATIONAL DATA TRANSFERS (IF APPLICABLE)

While we primarily operate in the United States, your personal information may be transferred to—and maintained on—computers located outside of your state, province, or country. If you are visiting our Website from outside the U.S., please be aware that your data may be transferred to and processed in the U.S., which may have different data-protection laws than those in your jurisdiction.

12. POLICY CHANGES

We may update or modify this Privacy Policy at any time. We will post any changes on this page, and the revised version will be effective when posted. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Website after changes are posted signifies your acceptance of the revised policy.

13. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at: Present Gifts, LLC (What-A-Box)

Attn: Privacy Compliance

12 Clay Hill Ct, Willow Spring, NC, 27592

United States

Phone: (919) 444-5819

Email: [email protected]